About
ABOUT / MAUREEN O’DONNELL
Customer case studies and partner marketing content are my specialties.
I've spent more than 20 years writing for enterprise technology companies. That includes case studies, executive messaging, white papers, and long-form content for Microsoft partners, distributors, and the agencies that serve them. I've written more than 150 case studies for Microsoft alone and worked with Trellix, SYNNEX, Intuit, and Salesforce.
My work starts with capturing what a solution does and who it serves. Getting that narrative right is as important as making the copy readable.
Partner marketing content often has to work for two audiences at once. End customers need to understand the business value. Microsoft and other enterprise tech sellers need to understand how the solution helps them hit their numbers and advance their co-sell motion. Those are different stories told with different frames, and knowing the difference is most of the work.
Staying clear on audience and narrative is also good for SEO. Success metrics from my content include more than doubling location-specific search impressions and increasing views by 70% to 182%.
I'm also 100 pages into my first novel. The foundational questions turn out to be the same for both business and fiction writing. What does this person need? What stands in their way? What changes for the people who had to live with the problem before the solution existed? A case study built around those questions earns its place in a sales conversation.
If you're doing that kind of work, I'd like to hear about it.