Creating Content for a Multimillion-Dollar Revenue Pipeline: Rebrand Campaign
This project had a $4M annual pipeline directly attributed to an Accenture Agency of Record (AOR) engagement for Trellix’s FY23 fiscal year, with total revenue in the millions of dollars.
345% Growth From a Rebrand Campaign: Lumen Hyper-WAN
This case study illustrates how I work and what I do for clients. It covers a campaign for Lumen that I worked on while I was with Yesler B2B marketing agency.
Freelance Writer Pricing 101: What You’re Really Paying For
If you're hiring a freelance writer, you're probably wondering: How much will it cost? And what exactly am I paying for?
From Candidate to Case Study Writer: Avenue In Consulting
Sometimes, your next project finds you in an unexpected way.
How to Work with a Freelance Writer (Without Getting Overwhelmed)
If you’ve chosen a freelance writer for your content project, great! But if you’re feeling a little unsure about how it all works, you’re not alone.
Freelance Writer Portfolios: How to Spot the Pros
Here’s what to look for when evaluating a portfolio.
Why a Niche Writer Gets You Better Results (And How to Spot One)
If you want content that connects faster and performs better, hire a freelance writer with a niche.
How to Spot a Seasoned Pro (Not All Freelance Writers Are Equal)
If you want content that drives results, hire a writer who knows what they’re doing.
5 Reasons “Freelance” Isn’t a Dirty Word
You might’ve heard some of these:
“Freelancers are hit or miss.”
“You never know what you’re going to get.”
“They’re enthusiastic but not professional.”
And truthfully, sometimes that’s true.
But often, it’s not.