Trellix: Demand-Generation Content for a Cybersecurity Rebrand
This project had a $4M annual pipeline directly attributed to an Accenture Agency of Record (AOR) engagement for Trellix’s FY23 fiscal year, with total revenue in the millions of dollars.
345% Growth From a Rebrand Campaign: Lumen Hyper WAN
In a commoditized market, a rebrand only lands if it starts with the buyer's reality. This case study covers a Lumen Hyper-WAN campaign I worked on at Accenture Song, and what made it perform well.
SEO Content More Than Doubles Location-Specific Search Impressions: BlackPoint IT Services
Right before merging with CompassMSP, BlackPoint IT Services invested in a blog series to highlight their deep local and industry-specific knowledge, and I was brought in to write the content.
From Candidate to Case Study Writer: Avenue In Consulting
Seattle-based consulting company Avenue In originally contacted me as a candidate for a Microsoft contract, but after talking through my writing background, the team had a different idea: Could I help them tell their own story more clearly?