Creating Content for a Multimillion-Dollar Revenue Pipeline: Rebrand Campaign
This project had a $4M annual pipeline directly attributed to an Accenture Agency of Record (AOR) engagement for Trellix’s FY23 fiscal year, with total revenue in the millions of dollars.
345% Growth From a Rebrand Campaign: Lumen Hyper-WAN
This case study illustrates how I work and what I do for clients. It covers a campaign for Lumen that I worked on while I was with Yesler B2B marketing agency.
SEO Content More Than Doubles Location-Specific Search Impressions: BlackPoint IT Services
Right before merging with CompassMSP, BlackPoint IT Services invested in a blog series to highlight their deep local and industry-specific knowledge, and I was brought in to write the content.
Freelance Writer Pricing 101: What You’re Really Paying For
If you're hiring a freelance writer, you're probably wondering: How much will it cost? And what exactly am I paying for?
From Candidate to Case Study Writer: Avenue In Consulting
Seattle-based consulting company Avenue In originally contacted me as a candidate for a Microsoft contract, but after talking through my writing background, the team had a different idea: Could I help them tell their own story more clearly?
How to Work with a Freelance Writer (Without Getting Overwhelmed)
If you’ve chosen a freelance writer for your content project, great! But if you’re feeling a little unsure about how it all works, you’re not alone.
Freelance Writer Portfolios: How to Spot the Pros
Here’s what to look for when evaluating a portfolio.
Why a Niche Writer Gets You Better Results (And How to Spot One)
If you want content that connects faster and performs better, hire a freelance writer with a niche.
How to Spot a Seasoned Pro (Not All Freelance Writers Are Equal)
If you want content that drives results, hire a writer who knows what they’re doing.
5 Reasons “Freelance” Isn’t a Dirty Word
Many of us freelancers are seasoned professionals who bring years of content-creation experience to the table—without the overhead of a full-time hire.