The Decoder Ring: Turning 16 Microsoft Guidebooks Into One Clear Partner Path
AI has changed what it means to sell a device.
When computers can support scenarios that customers aren’t familiar with, the challenge becomes helping partners have a new kind of sales conversation.
Trellix: Demand-Generation Content for a Cybersecurity Rebrand
This project had a $4M annual pipeline directly attributed to an Accenture Agency of Record (AOR) engagement for Trellix’s FY23 fiscal year, with total revenue in the millions of dollars.
345% Growth From a Rebrand Campaign: Lumen Hyper WAN
In a commoditized market, a rebrand only lands if it starts with the buyer's reality. This case study covers a Lumen Hyper-WAN campaign I worked on at Accenture Song, and what made it perform well.