Lumen Data Sheet

Demand-generation content | via Accenture Song for Lumen

Sometimes the best way to earn a client is to prove the work first.

Accenture created a Hyper WAN campaign on spec, conceiving and developing all content in-house, with only legal review from Lumen. Payment was contingent on hitting demand-generation goals. (We hit them.)

The campaign included an ebook, data sheets, emails, display ads, a use case guide, landing pages, webinar slides, and paid media ad copy. The eBook drove a 345% campaign performance improvement and a 2,169% increase in website traffic.

This data sheet is representative of the larger campaign.