Lumen Hyper WAN Emails

Nurture email copy | via Accenture Song for Lumen

These emails were part of a larger Hyper WAN campaign conceived and built entirely in-house by the Accenture Song team. This was a performance-based agreement. Lumen would pay if the campaign hit its lead-generation targets.

The emails supported a full content ecosystem that included an ebook, datasheets, display ads, a use case guide, a resource hub, webinar slides, and landing pages. Each asset had a specific job in the buyer journey. The emails were responsible for nurture and conversion: keeping prospects engaged and moving them toward a decision.

The campaign exceeded its targets.

For campaign performance results and the full story behind the Hyper WAN campaign, see the Lumen Hyper-WAN ebook page here on my site.

For the Lumen campaign, I wrote an ebook, datasheets, display ads, a use case guide, a resource hub, webinar slides, and landing pages.