Trellix Rebrand Case Study: Demand-Generation Content for a Global Cybersecurity Brand
As an Accenture employee, I contributed to a 2022 initiative supporting demand-generation content for cybersecurity company Trellix. The work was part of an Accenture Agency of Record engagement tied to Trellix’s FY23 fiscal year, with an annual pipeline of $4M directly attributed to the program and millions more in influenced revenue.
The Challenge
Following a major rebrand, cybersecurity leader Trellix needed to update and expand its content library to reflect a new identity and narrative. Dozens of legacy assets required revision while new campaigns were launching quickly. The team needed experienced support to help align messaging across demand-generation and product marketing initiatives.
My Role
In my role as a B2B content writer, I refreshed more than 50 nurture and campaign assets, including blog posts, solution briefs, email sequences, and eBooks. The work involved aligning existing materials with Trellix’s new voice and positioning while also developing 17 original assets to support upcoming campaigns.
The Outcome
The content supported Trellix’s rebrand rollout across multiple channels.
According to internal reporting, the agency-led program contributed to a $4 million sales pipeline and nearly twice that in total influence revenue, according to internal attribution tracking.
Assets were used in live campaigns, nurture campaigns, and for sales enablement.
Working on initiatives like this required quickly learning complex technologies, understanding evolving marketing priorities, and delivering content that supports enterprise-scale campaigns.
If your team is navigating a rebrand or launching a major campaign and needs content that translates complex ideas into clear messaging, I'd be glad to connect. Let’s talk.
