Intuit Migration Sales Deck

Slide content and narrative strategy: Software migration is a hard sell, especially to construction contractors who've built their business around familiar tools and don't have time for disruption.

I developed this six-slide deck for Intuit representatives to use in face-to-face meetings with contractors considering a move from QuickBooks Desktop to Intuit Enterprise Suite. The audience was practical, skeptical, and time-pressed.

The challenge wasn't just explaining what Intuit Enterprise Suite does, but building enough confidence in the change that contractors would be persuaded to learn more.

I developed the narrative structure and slide content from a creative brief, shaping the arc from objection to confidence and collaborating with an agency team. The goal was copy that Intuit reps could deliver naturally, without a lot of prep, in a live conversation.

This sample is available upon request; not published due to client confidentiality.