Intuit Migration Sales Deck

Slide content and narrative strategy | via Mix Consulting Group for Intuit

Slide content and narrative strategy: Software migration is a hard sell, especially to construction contractors who've built their business around familiar tools and don't have time for disruption.

I developed this six-slide deck for Intuit representatives to use in face-to-face meetings with contractors considering a move from QuickBooks Desktop to Intuit Enterprise Suite. The audience was practical, skeptical, and time-pressed.

The challenge was less in explaining what the product does and more about building confidence in the change, so contractors would want to learn more.

I developed a narrative arc that moved from objection to confidence, shaping slide content that reps could deliver naturally in a live conversation without a lot of prep.

This sample is available upon request; not published due to client confidentiality.