SYNNEX Datacenter Transformation Ebook

Narrative strategy and long-form content | via Yesler B2B Marketing Agency for SYNNEX

When a company changes how it sells, it's challenging to explain the new approach clearly enough for partners to act on it.

When I worked at Yesler, we developed this ebook for SYNNEX to guide partners through datacenter transformation (DCT), a high-value, consultative sales motion with average deal sizes starting at $1M. The audience was partners accustomed to product-led selling who needed to think differently about their role: less vendor, more trusted advisor.

So, rather than leading with products or technology specs, the narrative starts with the business problem: millions of overprovisioned, underpowered data centers costing customers time and money. Then it builds toward a new way of selling grounded in customer outcomes, role-specific conversations, and consultative problem-solving.

The work started with a stakeholder interview transcript in which SYNNEX leadership described their new approach in their own words. From there I shaped the raw material into a structured guide their partners could actually use in the field.

This ebook is too long to post here in full. Contact me for a complete copy.