SYNNEX Datacenter Transformation Ebook

Narrative strategy and long-form content | via Yesler B2B Marketing Agency for SYNNEX

When a company changes how it sells, it's challenging to explain the new approach clearly enough for partners to act on it.

When I worked at Yesler, we developed this ebook for SYNNEX to guide partners through datacenter transformation (DCT), a high-value, consultative sales motion with average deal sizes starting at $1M. The audience was partners accustomed to product-led selling who needed to think differently about their role: less vendor, more trusted advisor.

So, rather than leading with products or technology specs, the narrative starts with the business problem (millions of overprovisioned, underpowered data centers costing customers time and money) and builds toward a new way of selling grounded in customer outcomes, role-specific conversations, and consultative problem-solving.

The work started with a stakeholder interview transcript in which SYNNEX leadership described their new approach in their own words. From there I shaped the raw material into a structured guide their partners could actually use in the field.

This ebook is too long to post here in full. Contact me for a complete copy.